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Beginner’s Guide: How to Use Pinterest for Business

There is some debate over whether Pinterest counts as a social network. According to the debate, Pinterest is more self-serving than traditional social networks where you upload content to share with other people. On Pinterest, people primarily save images

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Use Instagram Stories to Increase Engagement

Stories are an Instagram feature that allows users to post photos and videos that vanish after 24 hours. Your followers’ Instagram Stories show up at the top of your timeline. You can also view an account’s individual story by clicking on

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Use Instagram Story Highlights to Attract New Customers

Unlike regular stories that disappear from your profile in 24 hours, Instagram story highlights live on your profile permanently (until you delete them). Your story highlights live just under your bio and just above your feed — so highlights are a great

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Checklist: Search Engine Optimization (SEO) for Blog Posts

As I’m composing my very first blog posts, I am also going over a little checklist of Search Engine Optimization tasks and it hit me that this might be a great place to start. Search Engine Optimization (most commonly referred to as SEO) is the

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Increase Engagement with an Effective Hashtag Strategy

As you probably already know, engagement is the key to pleasing the Instagram algorithm. The more engagement your posts get, the more people will see your posts. If you want to boost engagement than your hashtag strategy is a great place to start. In

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A Beginner's Guide to Pinterest for Business

Beginner’s Guide: How to Use Pinterest for Business

There is some debate over whether Pinterest counts as a social network. According to the debate, Pinterest is more self-serving than traditional social networks where you upload content to share with other people. On Pinterest, people primarily save images for themselves. Regardless of what side of the debate you are […]

read more→
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  • June 11, 2019
Instagram Stories playing on iphone

Use Instagram Stories to Increase Engagement

Stories are an Instagram feature that allows users to post photos and videos that vanish after 24 hours. Your followers’ Instagram Stories show up at the top of your timeline. You can also view an account’s individual story by clicking on the profile photo (provided the photo has a colored […]

read more→
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    • Facebook
    • Pinterest
    • Twitter
    • Linkedin
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  • April 18, 2019
Use Instagram Story Highlights to Attract New Customers

Use Instagram Story Highlights to Attract New Customers

Unlike regular stories that disappear from your profile in 24 hours, Instagram story highlights live on your profile permanently (until you delete them). Your story highlights live just under your bio and just above your feed — so highlights are a great place to showcase your best content. Highlights are […]

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  • March 27, 2019
SEO for Blog Posts Checklist

Checklist: Search Engine Optimization (SEO) for Blog Posts

As I’m composing my very first blog posts, I am also going over a little checklist of Search Engine Optimization tasks and it hit me that this might be a great place to start. Search Engine Optimization (most commonly referred to as SEO) is the practice of optimizing your website […]

read more→
  • no responses
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    • Twitter
    • Linkedin
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  • March 21, 2019
#calledtocreate hashtag on sign board

Increase Engagement with an Effective Hashtag Strategy

As you probably already know, engagement is the key to pleasing the Instagram algorithm. The more engagement your posts get, the more people will see your posts. If you want to boost engagement than your hashtag strategy is a great place to start. In fact, posts that use an effective […]

read more→
  • no responses
    • Facebook
    • Pinterest
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    • Linkedin
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  • March 15, 2019

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HELLO!
Amy Cluck-McAlister: Digital Marketing Creative

Hello, my name is Amy Cluck-McAlister and I am a Digital Marketing Creative. I can help you craft an engaging + cohesive online presence for your creative brand. Follow me for free digital marketing tips + tricks to help you grow your followers and your business.

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Free digital marketing tips + tricks for creative business owners

Recent Posts

  • A Beginner's Guide to Pinterest for BusinessBeginner’s Guide: How to Use Pinterest for Business
  • Instagram Stories playing on iphoneUse Instagram Stories to Increase Engagement
  • Use Instagram Story Highlights to Attract New CustomersUse Instagram Story Highlights to Attract New Customers

Popular Posts

  • Call-to-action phrases for Instagram captions Ideas for Increasing Instagram Engagement with Great Captions + Call-to-Action Phrases
  • How to Write an Instagram Bio for Your Business that Generages Leads How to Write an Instagram Bio That Generates Follows
  • Instagram Stories playing on iphone Use Instagram Stories to Increase Engagement
Instagram post 2198390492082070897_7969885290 Oh deer! I almost forgot to wish everyone a Happy #NationalHotCocoaDay!
Instagram post 2198096473686849876_7969885290 What about you? Salty 🥨 or sweet 🍰?⁠⠀
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For the record, I'm with Buddy the Elf on this one. 😉
Instagram post 2197400362106038209_7969885290 It’s no secret that podcasting is having a moment. My intuition tells me that many of you have thought about podcasting, if you aren’t doing it already. With that in mind, @haleyahatcher of Heart Centered Podcasting caught my eye and I just knew I had to share. ⁣
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When the online marketing agency Haley was working for closed up shop overnight, Haley decided to pursue her dream of working from home while supporting other amazing entrepreneurs. Speaking of which, Haley’s feed is filled with tips aimed at entrepreneurs and budding podcasters.  Her goal is to help heart centered entrepreneurs launch and manage their podcasts. Haley helps with the production tasks so you can focus on the topics you are passionate about. ⁣
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If you have a podcast or are thinking of starting one, I highly recommend following @haleyahatcher for useful tips and motivation. Also check out the link in her profile for a full list of services. ⁣
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❔Have you considered starting your own podcast? I have, then realized that verbal communication isn’t my favorite. 🤷‍♀️🤣 I do enjoy listening to podcast, however. 🎧
Instagram post 2196717732553427883_7969885290 I'm not sure about the health ramifications of eating a whole roll of cookie dough (hello, salmonella!) so I put together my own little holiday bucket list:⁠⠀
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🎄 Send Christmas cards⁠⠀
🎄 Decorate⁠ my house + tree⁠⠀
🎄 Make gifts + decorations⁠⠀
🎄 Listen to Christmas music⁠ on repeat⁠⠀
🎄 Watch all my favorite Christmas movies⁠ (especially Elf)⁠⠀
🎄 Go to a Christmas tree lighting⁠⠀
🎄 Wear festive clothing + ugly Christmas sweaters⁠ every opportunity I get⁠⠀
🎄 Shop small at holiday events + craft shows⁠⠀
🎄 Photos with Santa⁠⠀
🎄 Bake cookies⁠⠀
🎄 Decorate sugar cookies⁠⠀
🎄 Drive around town to look at lights⁠⠀
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❔What are some of your favorite holiday activities + traditions?
Instagram post 2195931486562336051_7969885290 Confession time! I have been known to be a bit of a perfectionist, especially when it comes to the holidays. Okay, that might be a bit of an understatement! One of my less talked about long-standing Christmas traditions is me, sitting on the kitchen floor ugly crying because a certain batch of cookies or handmade Christmas gift wasn’t turning out the way I’d imagined. Every year, I let myself become engulfed with shame for “ruining Christmas.” Let me tell you, if anything “ruined Christmas” it wasn’t because there were only 6 different varieties of cookies instead of 7 – it was because I lost my temper, threw fits, and berated myself when I couldn’t finish ALL OF THE THINGS. My heart was in a good place, but I placed way too much pressure on myself.⁠⠀
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I remember Christmas feeling so magical as a kid and I just want to keep that magic alive as an adult. I have a Pinterest Wonderland of ideas in my head and a strong desire to share the magic with those I care about. The problem is that magic doesn’t happen when you are too exhausted, too stressed out, and too busy to enjoy it. ⁠⠀
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Since having a child, I’ve tried to focus more on the activity than the product of that activity. Baking Christmas cookies has become an experience I share with my daughter, not a 3-day baking marathon. Handmade Christmas gifts are now made with LOVE, not literal sweat and tears. Instead of a perfectly curated tree, I treasure the mishmash of ornaments we’ve collected as a family because there are memories associated with each one. ⁠⠀
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The holidays can be a lot of different things to different people, but I guarantee that “perfect” isn’t one of them. And that is okay! There is beauty in imperfection. It is what makes us unique! That’s the reason I am excited to be a part of @theimperfectbosses imperfect holiday campaign this year. ⁠⠀
To join the campaign, just write a post about what an imperfect holiday season means to you and tag the post with #theimperfectholiday. I nominate @partyhardiy @therealerydotcom @seamsandsprinkles and @tracy.stanger to join me!⁠⠀
Instagram post 2195198297795466550_7969885290 Son of a nutcracker. It's Monday.

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Free digital marketing tips + tricks for creative business owners

Crafting an engaging + cohesive online presence for your creative brand.

© Copyright 2019 Amy Cluck-McAlister: Digital Marketing Creative
craftyourbrand.marketing | amy@craftyourbrand.marketing | Work + Play in Sacramento, CA