HELLO!

About Me

Amy Cluck-McAlister: Digital Marketing CreativeI'm Amy. I have been involved with both the online and local crafting communities for several years. I have worked as a blogger, entrepreneur, event planner, web designer, and, most recently, as a Digital Marketing Creative. I am a Sacramento wife and mama who is passionate about her local community. I am also a self-proclaimed party, crafting and dessert enthusiast.

I call myself a “Digital Marketing Creative” because, as a creative person, I focus on a creative approach to digital marketing. I have been developing and designing web sites professionally for 15+ years. Web development has changed drastically over the years with the introduction of smart phones and social media. Some say that websites are becoming extinct (yikes!). I’m not sure about that but I do find myself drawn to other forms of digital marketing, particularly social media. Social media is a great way to introduce your brand to the masses, to engage with your customers, and to create a visually appealing presence that helps build your brand “personality.” For those reasons, I’ve decided to move beyond just web development and into the realm of digital marketing.

I feel that my wide range of interests and talents give me an advantage as a digital marketer. My web development experience allows me to develop all aspects of a brand’s digital identity seamlessly and cohesively from website to email marketing to social media. My passion for event planning is beneficial for in-person events because of my attention to detail and my knack for decorating and display. My crafting obsession has given me out of the box thinking and the ability to solve both logistic and design challenges.

Please contact me if you have any comments or questions. I'd love to speak with you about how I can improve your digital marketing strategy.

Skills

Marketing +
Creative

  • Social Media Strategy
  • Social / Communication Design
  • Content Creation (Writing + Editing)
  • Email Campaigns
  • Graphic Design
  • Website Design
  • Search Engine Optimization (SEO)

Computer +
Software

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Fluent in HTML + CSS
  • Joomla + WordPress Development
  • Mobile + Responsive Design
  • Web Accessibility Design

Other Skills

  • Problem Solving
  • Creative Thinking
  • Communication
  • Customer Service
  • Project Management
  • Event Coordination
  • Display Design
  • Baking + Eating Desserts

Education

University of California, Sacramento

  • BA in Multimedia
  • Web Certificate
  • Dean’s Honor List

Experience

May 2010 – Present | Sacramento, CA

Restoration Consultants, Inc.

Creative Director + Web Developer + School Administrator

  • Web development – Development and maintenance of several Joomla and WordPress driven websites
  • Graphic design - Ad design for print publication, color brochures and flyers, business cards
  • Email communications to past and potential clients
  • Social media marketing
  • Design documents & spreadsheets
  • Work closely with printing company on promo materials, banners, and displays
  • Event planning (Educational Classes & Seminars, Networking Events & Golf Tournaments)
  • Customer relations
  • Data entry
  • Clerical tasks

June 2004 – March 2009 | Sacramento, CA

Minnick Web Services

Senior Web Developer + Media Designer + Project Manager

  • Project management – overseeing web projects, implementing timelines and deadlines, working closely
    with programmers and other team members
  • Web design and production
  • Updating websites using various technologies (Content Center, Dreamweaver templates, etc.)
  • Image and banner ad creation (Adobe Illustrator, Fireworks, and Photoshop)
  • Extensive use of CSS
  • Translating a Photoshop file to HTML & CSS
  • Some programming including JavaScript and PHP
  • Adding audio and video to web and Flash presentations
  • Creation of interactive Flash eBooks
  • Writing and preparation of eBook marketing materials
  • Quality Assurance

Get in Touch

Say hey! If you’d like to chat over the phone or meet up in person, please drop me a line with your contact info.